
If needed and appropriate to the research problem, RAMP will provide an optional, proprietary online data collection tool for any of the activities below:
Competitor Analysis
Financial Valuation & Modeling
Commercialization Readiness Assessment
Customer Satisfaction / Feedback
Perceived Technical Credibility (Technology Adoption Potential)
Segmentation & Forecasting
Voice of the Customer
Technology Driven Market Intelligence ("I have something unique, where can I sell it?")
Tech Scouting / Supplier Scouting ("I need something unique, where can I find it?")
Concept Definition
Intent to Purchase or Adopt
Brand Awareness
Automation Requirements Definition
Opportunity Scoping (Problem Definition)
Trend Analysis
Risk Analysis
Digital Opportunity Analysis
Ideation Session / Creativity Workshops
In over 15 years consulting with 100 industrial companies, the answer to my question of: "Do you have a marketing plan" was always "No". If Research & Analysis supplies the building-block components to successful growth and innovation, then the Marketing Plan is the "blueprint" for success. Most importantly, it contains a strategic "Statement of Competitive Advantage" (one for each Market Segment) that guides creative execution, along with budget, resources (human and technical) and production schedule for creative and sales execution. Based on research inputs, every Marketing Plan should have a Forecast with projected Marketing ROI (and defined valuation method, so you know the risks).
Strategic Planning Facilitation
Market Planning / Lead Generation
Direct Outbound Lead Generation
Lead Criteria Development, Process Development & Programming
Communication & Content Planning
Marketing BluePrint (complete marketing plan)
Creative Concepting / Messaging
Ideation / Concept Generation / Discovery
Communication Design Concept
Lean Product Development
Value Stream Mapping / Improvement Roadmaps
This is the area that leads most people to believe that Marketing is a "website" or "advertising". Well, it is that...but it's so much more. Marketing Management is professional Project Management that ensures the Marketing BluePrint is executed on time and on budget, then measured and reported to stakeholders. It involves change management, management accountability, production scheduling, creative team concepting, traffic management, printing, communications and much more. To coordinate this complexity, RAMP promises a team that is skilled both creatively (right brained) and logically (left brained) to ensure that your organization knows what's happening with "those marketing people".
Marketing Readiness Assessment
Marketing Process Management
Copywriting (campaign or business unit specific)
Website Development
Trade show signage, booths and materials production
Direct Outbound Lead Generation: Launch & Manage
Communication Launch & Content Management
Automation Programming, Test & Launch
Creative and Digital Design Services
Enterprise Assessment
Founder & PrincipalMichael G. LevyI founded RAMP Marketing Institute to continue a long journey of helping small businesses seek clarity and gain insight into the art and science of marketing process. I want the risk to be mine, not my client's, so I can transfer and execute that value to clients at the lowest possible marketing cost. This is something that is not the case in today's typical marketing agency business model.
To find out more about our services or experience, contact me at:
Phone: (804) 485-4173
Email: michael@rampmi.org